In an era where money controls everything in this world, it seems as if conference expansion was something that was simply inevitable. The Big Ten announced one of the most lucrative deals in the history of college sports. The history of the Big Ten is riddled with the success of football-centric teams, and with the big endowments that each school has to offer with this deal, the Big Ten Conference will be at the forefront of changing the way Americans view college football.
The deal entails an agreement with the major broadcasting networks NBC, CBS, Peacock, and FS1 worth $1 billion a year, and worth $7 billion overall. This changes the precipice of what the college football landscape will look like, for years to come.
Not only will other schools scramble to harken what is left but it will lead to many colleges around the country changing the way we view college through a holistic lens. This deal not only makes the Big Ten a force to reckon with for many years to come but everyone is going to want a piece of the action and the athletes now get to showcase what they can do on many of the major networks across America. The biggest question to be posed now is how the other conferences will respond.
With the Pac-12 yet to announce the schools they will add to their roster a waiting game will be played to see if all schools shift to this 16-school mega-conference format or if the NCAA will step in and make reformations and redactions to an industry beguiled with the notion of money and power.