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Savannah Foster: A Trailblazer in the Making

A small town girl goes to the big city to follow her dreams, it’s the subject of plenty of classic movies and stories. It’s a tale older than me, but for Savannah Foster, one of the few female NFL Agents and Vice President of Client Relations at Athletes First, one of the industry’s fastest growing agencies, this is the reality. 

“I was born and raised in Kentucky in a super small town town, then I moved to the University of Louisville for college and decided I wanted to be an NFL Agent, so I moved to California and didn’t know a soul ” Foster said.

Upon her arrival on the west coast Foster attended law school for a year. But, in 2008 she took a step closer to her dream of becoming an NFL Agent, when she took a job at Athletes First. 

“I started off as a receptionist and an assistant to our president Brian Murphy who’s still our president,” Foster explained. “I just kinda worked my way up through the ranks and here I am today.”

“I’m so thankful for the opportunity to be honest and that I had those moments in the beginning of my career,” she said passionately. 

Foster is different than most of her peers, even most others who started from the bottom. At 5-foot-2, Foster is shorter than most of her peers and the opposite sex. 

Foster comically admits her height mixing with professional football players, some of whom stand above 6-foot-5 “makes for an interesting dynamic,” but she wants to be a trendsetter within the sports industry, as one of the few female agents.

“I hope so, there are very few females in the industry doing particularly what I do,” Foster said of being a trendsetter within her field. “I’m hoping the trend will change. It seems like more and more women are becoming involved in sports in general, especially within football.”

Foster added, “I hope I’m somewhat of a trailblazer in that regard.” 

Foster’s interest in sports started in college at Louisville when the school was arguably at its athletic peak. In Foster’s time at the school the football team made it to the Orange Bowl, the baseball team made it to the College World Series and the men’s basketball team made it to the Final Four. Foster credits these events for piquing her interest in the sports world and giving her the guts to move to California without knowing a soul. 

While she stands as one of the more powerful women within the sports world it didn’t come without its struggle.

“Missing my family, that was by far the most difficult thing because I moved to California without knowing a single person in the entire state, I didn’t know anybody”, Foster said. “From growing up in a town where I knew everybody, to even the University of Louisville where I knew a great group of people, to moving to California where I didn’t know a soul and was completely across the country from everyone I knew was challenging.”

Foster now has her own family with a husband and kids, but also sees Athletes First as its own kind of a family. 

“We call it a family, the Athletes First Family. And I think that’s very true and players see that and feel as though they are part of the family which is really true to us,” Foster explained. 

“It’s just those relationships, maintaining and managing those relationships that really grow into deep friendships where the players are family and vice versa. That’s what it’s all about for us,” Foster said passionately. “It’s not about the money, it’s not about the fame or the hype or any of that, it’s about making sure these players have anything they need to be the best versions of themselves, both on and off the field.” 

Being a small town girl in the big city can be rough, but it seems that Savannah Foster has more than found her footing.  

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